For too long, only the head and the two fillets of a fish were used, meaning we actually consumed less than 50% of these creatures. Niland has seen the potential of that other 50% thanks to handling, processing and storing fish properly.

Why take two fish out of the water when you can get more from one fish if you understand from a holistic standpoint? According to Josh Niland, throwing away half a fish is ethically negligent and makes no economic sense. He will share his techniques and philosophy at Madrid Fusión and turn the way we interact with fish on its head.