Jorge Martínez

Director of the documentary Detrás

With his team, the publicist and film director Jorge Martínez has snuck into the country’s best kitchens to bring their reality to light in a project entitled Detrás (“Behind”).

Jorge Martínez is a graphic designer and publicist born in Cartagena, Murcia, in 1976, whose filmography includes Minera (the feminine form of “Miner”), about the Cante de las Minas de La Unión international flamenco festival; The Perfect Protein, aimed at raising awareness about the environment featuring some of the world’s best chefs; Comer Conocimiento (“Eating knowledge”), about Ferran Adrià’s creative process; Nómadas (“Nomads”), which shows the life of the last nomadic shepherds in Sahel; Un juego llamado esperanza (“A game called hope”), about the power of football as an instrument of social transformation; Cocinar belleza (“Cooking Beauty”), in collaboration with Toni Segarra and inspired by the cooking of Chef Quique Dacosta; and La guitarra vuela (“The Flying Guitar”), co-directed with Javier Limón and a hommage to the musician Paco de Lucía.

With these, as well as other films, he has taken part in several national and international competitions such as the San Sebastian Film Festival, the Ibero-American Huelva Festival, the Latin Beat Festival in Tokyo, the Havana Film Festival, the Recent Cinema Festival in Miami, the Sport Movies International Festival in Milan, the Hot Docs Festival in Toronto and the Spanish Film Festival in Sydney.

Today, Martínez’s work focuses on social creativity and innovation through projects and ideas for organisations and brands including Oceana, Save The Children, Fundación Vicente Ferrer, Fundación Mapfre, Fundación FC Barcelona, Ayuda en Acción and Doctors without Borders, for whom he designed and carried out the project Pastillas contra el dolor ajeno (“Pills for the pain of others”, named by the Club de Creativos as the best idea in the last decade in Spain.

His projects and ideas have helped raise over six million euros for environmental, social and humanitarian organisations.